Lily
CHALLENGE: Launch Garmin’s first ever smart watch made entirely with women in mind.
INSIGHT: This small stylish smartwatch is something out audience has been waiting for. A piece perfectly designed to complement their look while still having all the smart features.
IDEA: Classic enough to complement your look. Modern enough to keep you connect.
Homepage Banner
Garmin.com on launch day
Web Banners
organic social
Paid Social
Social Photography “The Wristie”
watch store photography
Classic style photography
:15 sec pre-roll and website video
Using only high-end photography and some fun motion work we created a feature benefit video showcasing all the great things the Garmin Lily can do.
CREDIT//
Associate Creative Director: Amanda Laffoon
Senior Copywriter: Amy VanPatten
Photographer: Sam Levi and Chandler Riley