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VIVOACTIVE 3

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CHALLENGE: Launch the 3rd watch in the vivo line.

INSIGHT: People needed more. More features. More life.

IDEA: More ways to beat yesterday.

:30 TV Spot

In a :30 spot made to feel as if it was one continuous take, we show active people using vívo products to their fullest extent throughout the day.

Print

Highlighting the three core features of the vívoactive 3 as well as displaying the full lineup of vívo devices, we created a series of stylized print ads to introduce consumers to the products.

Social Images

CREDIT//

Associate Creative Director: Amanda Laffoon

Senior Copywriter: Ryan Carrothers

Video Editor: Craig Brown