CHALLENGE: The vivoactive line of GPS smartwatches has always allowed users to do more. More activities. More features. More ways to beat yesterday. But there was always one thing missing — music.

INSIGHT: Once added to the vivoactive 3 Music, things got so much better.

IDEA: Music makes it better.

:15 sec TV and social spots

We filmed four separate spots to showcase the newly added music storage. Each spot, featuring spontaneous dancing where you’d least expect it, was tied together by one simple thought — Music Makes it Better.

OUT OF HOME

Our campaign photography assets utilized bright, vibrant colors to play off of the energy and fun of the new feature. This allowed for captivating, eye-catching signage that we placed throughout airports nationwide.

SOCIAL

Playing up the music makes it better theme, we also knew that movement preformed better, as well. Therefore all of our ads had a burstie- like effect that was truly thumb stopping to the consumer.

CREDIT//

Senior Copywriter: Ryan Carrothers

Associate Creative Director: Amanda Laffoon

Creative Director: Matt Bowne

Video Editor: Craig Brown